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Amsterdam Scientific discovery methods applied to marketing decision making It generally comprises of (1) Market research: identification of a specific market and measurement of its size and other characteristics. There are two basic types of descriptive research: longitudinal studies and
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What Is Marketing Automation? The task of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and current market information Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide
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